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Our Executives


 
 

Patrick H. Ford, ISHC, CCIM

Timothy M. Ford

 

Bruce A Ford

 

 

Shawn Ford, CHA

 

 
 
 

  Patrick H. Ford, ISHC, CCIM, is President and Founder of Lodging Econometrics, the Global Authority for Hotel Real Estate, overseeing and directing all research, industry-wide analysis and marketing operations of the company.  
 
  Mr. Ford is the author of LE's widely read and respected quarterly Lodging Development Forecast & Trends Report a strategic planning newsletter issued quarterly to Wall Street analysts and corporate lodging executives, and has written extensively for Lodging Magazine where he is a contributing editor. He frequently speaks at lodging industry and investment conferences on the subject of lodging real estate trends. Recently, for the second year in a row, Mr. Ford was honored by the American Hotel & Lodging Association as one of the top 75 leaders in the Lodging Industry.  
     
  Mr. Ford plays a leadership role in the annual selection of the “Development Project of the Year” award given annually at America's Lodging Investment Summit (ALIS). He chairs the selection committee that evaluates numerous development project candidates and selects finalists for nomination. The award showcases the year’s most impressive new hotel project, honoring its Developer and citing the contributions of his Development Team, including the Architect, Designer, Contractor/Project Manager and Purchasing Agent.  

  Bruce A. Ford is Senior Vice President of Sales and in his role has been responsible for the growth of Lodging Econometrics as a nationally recognized source of Sales Leads for Vendors. He initiated LE’s Call Management Program (CMP), which targets important Prospects in the LE database and merges them into any company’s call management system. He specializes in designing CMPs for Vendors, traveling extensively to meet with Home Office Marketing Teams and Field Staff to develop customized programs to their specifications. He works with the American Hotel & Lodging Association (AH&LA) to provide Sales Leads and consulting services to its Allied Members. He also serves on the Allied Member Executive Committee within AH&LA.  

  Shawn Ford, CHA is Vice President of Sales and one of LE’s principal consultants specializing in Sales Leads. He works with clients to design customized Sales Leads marketing programs for Field Sales Reps. With 13 years experience as Director of Operations for a hotel management company and as a former General Manager of many hotels, he is uniquely qualified to assist Vendors who do business with the Lodging Industry. He has considerable experience interacting with Vendors and Suppliers in the course of contracting for products and services for his hotels.  

  Timothy M. Ford is Vice President and Director of Research Operations for LE. He is responsible for directing the team of research specialists who identify and report the details for every New Hotel Construction Reflagging and Announced Renovation project across the country. His team maintains regular contact with Developers and Contractor/Project Managers, recording the all-important Construction Start and Scheduled Completion Dates for each project along with the stage of development. Ford and his research staff revisit and update each project every quarter, adding all new project announcements, and removing all inactive projects, cancellations and postponements. Each Sales Lead record is then re-verified with over 95 hotel brand managers. Overall, the staff monitors over 3,000 Planned New Hotel Development projects as well as the Names of Owners and of over 45,000 Open and Operating Hotels.  

 
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